The International Festival begins pitch process for creative design for 2019–2022
The Edinburgh International Festival today calls out for expressions of interest in a two-stage pitch process for a Creative Design agency. The successful agency will lead on brand design for the 2019 International Festival, with the potential to renew each year until 2022.
The International Festival launched its current brand identity in 2016, with an original concept by Dutch creative agency Fabrique and subsequent designs by Edinburgh-based Touch. Following three years of very strong creative, the International Festival now looks to evolve the existing design and re-shape the brand narrative into the next four years, leading up to its 75th anniversary.
As a world-leading multi-genre arts festival, the International Festival works with many of the world’s greatest contemporary artists across artforms and speaks to diverse audiences from across the globe. With work that ranges from international opera to local school workshops, the International Festival’s brand must be versatile and engaging for everyone.
The next iteration of creative will result in brand and tactical campaigns that articulate the International Festival’s core values and increase overall audience engagement both online and offline.
The International Festival’s search for a creative partner begins now with submissions of expressions of interest followed by a paid pitch for 3-5 shortlisted agencies. The successful agency will commence work with the International Festival in November. Full details about the pitch process can be found here.