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Standard Life Opening Event: Bloom details announced
The Standard Life Opening Event: Bloom will see St Andrew Square transformed into a magical night garden through light and sound installations and large-scale projection as part of the opening weekend of the 2017 International Festival on Friday 4 and Saturday 5 August.
In 1947, Sir John Falconer – Lord Provost of Edinburgh and the International Festival’s first Chair – spoke of his ambition that the inaugural Edinburgh International Festival should ‘provide a platform for the flowering of the human spirit’. 70 years later, Edinburgh has bloomed into the world’s Festival City and its impact has been a constant inspiration, propagating new festivals throughout Europe and beyond. The International Festival continues to celebrate our highest artistic achievements, our imagination and creativity, our generosity and diversity.
The third in a series of commissions from the International Festival’s Artistic Associates 59 Productions, the Standard Life Opening Event: Bloom is an epic public artwork by 59 Director Leo Warner, which brings together large-scale animation and architectural projection mapping, celebrating the cultural reignition sparked by the Festival’s creation. Featuring a newly commissioned musical score from award winning composer Nick Powell, the Standard Life Opening Event: Bloom charts the joyful transformation of Edinburgh, from the darkness and division of the post-war years to the colour and vibrancy of today’s Festival City. Bloom draws upon the architectural beauty of the new town, Edinburgh’s rich cultural heritage and the technological innovation for which the city is renowned.
Today the International Festival unveiled new information about the Standard Life Opening Event: Bloom, naming the location as St Andrew Square in Edinburgh’s New Town. Following the successes of The Harmonium Project in 2015 and 2016’s Deep Time, this year’s opening event sees 59 Productions transform not only a single building but use the facades around St Andrew Square to create a vast canvas for projection-mapped animations. The Square becomes an immersive environment of colour, texture, sounds and sensations that places the audience at the centre of a visually stunning digital constellation.
The International Festival also announced that the Opening Event will take place on two nights for the first time, on Friday 4 and Saturday 5 August, giving audiences another opportunity to experience the Standard Life Opening Event: Bloom during the opening weekend of the International Festival. The event runs from 10.00pm to midnight on a 20 minute loop, allowing audience members to explore it at their own pace.
The Standard Life Opening Event: Bloom is made possible by support from a portfolio of partners across the private and public sector. This is the second event in a three year partnership between the International Festival and Standard Life – the International Festival’s Opening Event Partner – which supports the event alongside other key funders including Event Scotland and the University of Edinburgh, which have supported the Festival’s Opening Event since its inception in 2015. This year the Standard Life Opening Event: Bloom also enjoys support from the Scottish Government’s Edinburgh Festivals EXPO Fund. This year the EXPO Fund has made an additional £300,000 available to support the Festivals celebrating 70 years of the Festival City.
Entry to the event is free. To guarantee access for the 10pm start, a limited number of tickets are available for both nights and will be released from 10.00am on Monday 3 July. Ticket holders can access the event arena from 9.00pm ahead of the event beginning at 10pm on both evenings. Non-ticket holders are also welcome to attend and will be admitted from 10.30pm on a first come basis.